Who We Are
Founded in 2014 by Anjali from Calicut, Kerala, Advaita was born from a passion for traditional jewellery. We work with trusted artisans to curate heritage-inspired pieces that reflect the beauty of Kerala’s craftsmanship. Our goal is to make these treasures part of everyday life and special moments alike.
"Advaita" (अद्वैत) means “non-dual” or “one without a second” in Sanskrit. It represents unity, timelessness, and individualityvalues that reflect our jewellery and the women who wear them.
MISSION
To curate Kerala’s finest traditional jewellery by partnering with skilled artisans and making timeless designs accessible to the modern woman.
VISION
To become a trusted destination for Kerala-inspired jewellery, blending tradition with modern sensibilities for women across generations.
